The aim of the ETHICS IN BUSINESS initiative is to identify pioneers of ethical conduct, to publicise them effectively and in this way stimulate business, on a broad basis, to act in an ethical manner.

Selected companies receive the ETHICS IN BUSINESS quality mark. The benchmarking procedure allows the participants to measure themselves against other medium-sized companies and improve themselves via the comparison. The quality mark and the German Prize for Business Ethics will be awarded this year for the first time as part of a countrywide comparative study.

The distinction recognises betapharm's sustainably effective commitment to society in the field of health.

ETHICS IN BUSINESS is a project run by compamedia GmbH in cooperation with oekom research AG from Munich. The project partners are B.A.U.M., the German Federal Working Party for Environmentally Conscious Management (der Bundesdeutsche Arbeitskreis fuer Umweltbewusstes Management e.V.), the German Federation for the Protection of the Environment and Nature (BUND - der Bund fuer Umwelt und Naturschutz), the German Network for Business Ethics (dnwe – Deutsches Netzwerk fuer Wirtschaftsethik), the charitable Fairness Foundation as well as future e.V.

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